About the Designer

​

Rashida Osbourne is a graduate from Philadelphia University, with a Bachelor's degree in Fashion Industry Management. Her passion for the art of fashion flourished in her childhood years. It wasn't until years after college she decided to listen to her family and pursue her dreams.

​

 

About the Brand

​

Launching Fashion by Shi'da began with a phone call and the concept became reality.

 

In 2014 Rashida was having a phone conversation with two women, who are strong influences in her life, when she expressed her dream of pursuring her passion. In just a few months that journey began. With an extraordinary team, some of the  greatest opportunities flourished for Fashion by Shi'da. In June 2014, Fashion by Shi'da had a grand launch for her business idea.

​

As 2015 approached, endless doors were opened. The journey began with entering a fashion competion, allowing her to take home the title of "Winning Designer." There were numerous fashion shows that  included Summer White Tour, Rutger University-Black Student Union Fashion Show, and the greatest was a featured designer in Jersey City Fashion Week.

​

​

Commitment

​

All individuals desire to be fashionable dressed for an event, Fashion by Shi'da provides that attire.

​

We are catering to your design style and your body measurements, with this we provide you with exactly what you desire.

​

​

​

​